The success of Taobao's live broadcast means that Taobao is evolving into a community-based, content-based, and platform-based Special Database lifestyle. Taobao is also transforming from a shopping platform to a content platform and consumer community. In addition, Ali's ability to save more and more quickly has become more and more prominent. 1) many Ali's development and support for small and medium-sized sellers Special Database is beyond the reach of other platforms. Tao brands have grown from the early three squirrels, Handu Yishe, Maibenben, to the later three squirrels, bear electric appliances, and Zhang Dayi and other groups. Internet celebrity.
In addition to the Tao brand, there is also a lot of effort in innovation. The three-year-old [Taobao Maker Festival] has been Special Database hard to get a ticket; there is also the brand co-branding style brought by [National Trend Action], and other strategies confirm that Ali has created [Almighty Taobao] determination. 2) Fast The logistics speed of Double 11 this year has sparked discussions on the entire network. Through the integration of the logistics system of Cainiao, intelligent automatic warehousing is realized, and the Pre-sale Extremely Fast] is launched in cooperation with merchants to achieve pre-sale orders in advance. After the Special Database acquisition of Stone, it has been looking for opportunities to acquire Yunda. 3 Good Ali is the most user-friendly platform among all e-commerce platforms.
Its first 7-day no-reason return, freight insurance, and first-hand compensation strategies have made the user experience far Special Database superior to other platforms. In addition, there are Tmall International, Taobao Xinxuan, Tmall Supermarket, and Tmall Member Stores, including the continuous introduction of well-known domestic and foreign brands, and the purchase of NetEase Koala this year, which is enough to show that Ali has been constantly Improve the market image of Taobao with good products. 4) Province Although "saving" is naturally in conflict Special Database with "fast" and "good", Ali's e-commerce data intelligence ecosystem will continue to optimize product display, and more cost-effective products will be pushed to users' eyes.